Have you been trying to figure out how to become a Pinterest Virtual Assistant but just need a step-by-step guide on how to get started?

We get it.

That’s why we created this guide.

We’re going to talk you through what a Pinterest Virtual Assistant is, what skills you need to become one, and the best strategies and tools you can use to assist you on your journey.

With over 450 million monthly active users, Pinterest offers tremendous opportunities for these business owners.

With the rise of businesses using Pinterest to grow, the opportunities for virtual assistants to help with the ongoing setup, operations, and maintenance of the platform is growing as well.

In this comprehensive guide, we will explore the ins and outs of becoming a Pinterest virtual assistant and provide you with actionable steps to kickstart your journey to success.

What is a Pinterest Virtual Assistant?

A Pinterest Virtual Assistant is a professional who provides Pinterest-related services to clients remotely. With the increasing popularity and influence of Pinterest as a visual discovery platform, these virtual assistants have become invaluable assets for businesses, entrepreneurs, and individuals seeking to harness the power of this social media platform.

One of the primary responsibilities of a Pinterest Virtual Assistant is to ensure that clients’ accounts are set up in an optimal manner. This involves creating compelling and visually appealing profiles, strategically selecting and organizing boards, and implementing effective keyword optimization techniques to enhance discoverability.

Pin creation is another crucial task that falls under the purview of a Pinterest Virtual Assistant. A Pinterest virtual assistant should be well-versed in utilizing various design tools and techniques to craft pins that not only attract attention but also drive clicks and engagement.

Content scheduling is an integral aspect of Pinterest marketing as well. By strategically scheduling pins, these assistants ensure a consistent flow of fresh content, maintaining the client’s presence on the platform without overwhelming their audience.

Community management is yet another crucial responsibility that a Pinterest Virtual Assistant fulfills. They monitor and engage with the client’s Pinterest community, responding to comments, messages, and inquiries in a timely and professional manner. By fostering meaningful interactions, virtual assistants cultivate a sense of community around the client’s brand, building trust and loyalty among Pinterest users. This active engagement not only strengthens the client’s relationships with their audience but also boosts their overall online reputation.

By assisting clients in optimizing their Pinterest presence, virtual assistants help drive traffic, increase engagement, and ultimately enhance their online visibility.

Why Become a Pinterest Virtual Assistant?

There are several reasons why you may decide to start a Pinterest Virtual Assistant business. The first is because of the flexibility and work-life balance that comes with it.

As a Pinterest virtual assistant, you have the freedom to work from home. This flexibility allows you to create a schedule that suits your lifestyle, providing an excellent work-life balance.

Secondly, there is an increasingly high demand for Pinterest services. I looked at Upwork.com (one of the top platforms for hiring freelancers) and 74 job postings related to Pinterest services were posted in the past week. This is not the only place to find Pinterest jobs too (which we will cover later in this post).

Pinterest is constantly evolving, and businesses are recognizing its potential as a marketing tool. As the demand for Pinterest marketing increases, the need for skilled virtual assistants who understand the platform and its algorithms is also on the rise.

Finally, Pinterest Virtual Assistance has an incredibly lucrative earning potential. Check out my friend Kate Ahl’s agency, which does over $1M in revenue per year all from her monthly Pinterest packages.

Pinterest virtual assistants can earn a substantial income, especially as they gain experience and expertise. Many clients are willing to pay a premium for qualified Pinterest virtual assistants who can deliver results and help them grow their online presence.

What Skills are Needed to Become a Pinterest Virtual Assistant?

While you may have some of the natural talent needed to become a Pinterest Virtual Assistant, there will likely be some training needed in order to be able to start bringing on clients. To excel as a Pinterest virtual assistant, there are several key skills you should develop:

Pinterest Proficiency: You need a solid understanding of Pinterest’s features, best practices, and algorithms. Stay up to date with platform updates, SEO strategies, and content trends to provide valuable insights to your clients.
Graphic Design: Creating eye-catching pins and graphics is crucial for Pinterest success. Familiarize yourself with design tools like Canva or Adobe Photoshop to craft visually appealing and click-worthy pins.
Content Creation and Curation: The ability to curate and create compelling content is essential. Develop strong writing skills and learn to adapt your tone and style to match different brands and target audiences.
Analytics and Data Interpretation: Understanding Pinterest analytics and being able to interpret data is vital for evaluating the performance of pins, tracking trends, and optimizing strategies.

Ready to become a Pinterest Virtual Assistant? Click here to get started with Kate Ahl’s Pinterest Marketing Blueprint course or her Pinterest Ads Society Membership.

Setting Up Your Pinterest Virtual Assistant Business

Want to get your Pinterest Virtual Assistant Business set up quickly? Here are the top three steps we suggest focusing on:

Define Your Services: Determine the specific services you will offer as a Pinterest virtual assistant, such as account setup, pin design, or monthly management packages. Clearly define your offerings to attract potential clients. Here is an example of what your Pinterest services might look like.
Set Up Your Pricing and Packages: Decide on your pricing structure and create packages that cater to different client needs.
Build an Online Presence: Establish a professional website and social media profiles to showcase your skills, expertise, and client testimonials. Utilize these platforms to engage with the Pinterest community and build your network. If you’re not ready to set up an entire website, you can start out by creating a portfolio to showcase your work.

Nailing Your Pinterest Strategy

The best course of action to learn Pinterest strategy is by taking a comprehensive Pinterest Virtual Assistant Course. You should choose a course that is well-recommended and comprehensive. When doing your research, ensure that the course teaches these important aspects of Pinterest strategy:

Keyword Research and Optimization: You’ll need to learn to identify relevant keywords and incorporate them strategically into pin titles, descriptions, and boards. This will improve the discoverability of your clients’ content.
Optimizing Pin Descriptions and Alt Text: Learn how to craft compelling descriptions and alt text for pins that capture attention and encourage clicks. Incorporate keywords naturally and provide valuable information to users.
Board Organization and Optimization: A course should teach you how to organize boards into relevant categories, use keyword-rich board titles, and populate them with high-quality pins. This improves the overall user experience and increases engagement.
Design Eye-Catching Pins: Pinterest is all about visuals. You can use a tool like Canva to create visually appealing pins that align with your clients’ brand identities. Utilize captivating images, compelling headlines, and clear calls to action to encourage engagement.

Remember. Video pins are gaining popularity on Pinterest. Experimenting with creating engaging video content that highlights your clients’ products or services can boost the success of your client’s profile.

5. Pin Scheduling and Automation: Any course worth it’s weight will teach you how to utilize scheduling tools like Tailwind or Buffer to plan and automate pinning schedules. Consistency is key to maintaining an active presence on Pinterest.

6. Community Engagement and Outreach: There is a strategy behind Engaging with the Pinterest community by liking, commenting, and repinning relevant content. You’ll need to learn how to actively participate in group boards and collaborate with other Pinterest users to expand your reach.

How to Market Yourself as a Pinterest Virtual Assistant

Here’s the reality – you can take all of the tools and training, but if you don’t have actual paying clients for your business, you won’t succeed.

Many people fear marketing, but marketing doesn’t have to be scary. I’m going to share with you 4 stand out tips for how to find clients for your new Pinterest Virtual Assistant business.

Reach out to friends and family first: This might seem counter-intuitive. Most of your friends and family don’t even have businesses, right!?

While this may be true, the fact is that each of your friends and family members likely at least KNOW one business owner. And by simply telling the people who already know and trust you about your services, you now become top of mind if someone is looking for them in the future.

Besides, it’s a good first step toward “getting yourself out there” – start with the people who already believe in you!

2. Attend live networking events: Did you know that there are likely business owners already gathering in your city (or one near to you, at least!). Many networking events are free and are filled with individuals who could likely be your next client.

To find networking events in your area, simply go to Meetup.com and search for events

with the word “entrepreneur” or “business” in the title.

You can often also find local networking events through your local chamber of commerce. Simply go to Google and search for “Chamber of Commerce (Your City) (Your State)”. Once you find your local Chamber of Commerce website, peruse the site until you can find upcoming events the chamber is hosting!

3. Join online networking groups: Facebook is one of the top ways I encourage new freelancers to find clients.

Go to the search bar when you login to Facebook and type in the word “business” or “entrepreneur”
Click on the Groups tab
Search for groups that have over 5000 members, are private (public groups are SUPER spammy) and look like they would be a good fit for finding the types of clients you desire.
Be sure to answer any questions asked by the group owner upon requesting to enter the group. Many groups will not let you join unless you answer their initial joining questions.
Once inside the group, simply type in the word “Pinterest” in the search bar of the group. Many times entrepreneurs will post job opportunities inside of groups like these or at least will be asking questions that you can come in and show off your expertise to the whole group!

I’ll note, the very best Facebook group that is both free to join AND has job opportunities posted every day in it is The Virtual Savvy’s VA Savvies Facebook Group.

Use freelancer job sites like Upwork and Fiverr: Jobs are posted every day for free on these freelancer marketplace. While you’ll have to bid for jobs, there is tons of opportunity hiding in sites like this.

My expert tip?

Only search for high paying jobs. In Upwork you can filter the jobs by three dollar signs ($$$) indicating that this business owner is willing to pay more for a more experienced VA.

Tools and Resources for Pinterest Virtual Assistants

I’ll leave you with some of my top tools that Pinterest Virtual Assistants should be using in their business. These are all tried and tested by me personally and they get the job done. I’ll list the too, a brief description of each and a link to how to get started with the tool:

Tailwind:

Tailwind is a social media tool used for managing and scheduling Pinterest and Instagram posts. As a Pinterest manager, you can link your Pinterest account to Tailwind, schedule pins in advance, optimize posting times, use analytics for insights, join communities called Tribes, and create engaging pins with Tailwind Create. It’s crucial to balance scheduled posting with active engagement, and to stay updated on Tailwind’s features for effective Pinterest management.

JOIN TAILWIND HERE

Canva:

Canva is an online graphic design platform that enables users to create a wide range of visual content easily and efficiently, even without advanced design skills. With Canva, you can design anything from social media graphics and presentations to posters and marketing materials. The platform offers a user-friendly interface, a vast library of templates, images, icons, and fonts, allowing individuals and businesses to produce professional-looking designs for various purposes. Canva has become a popular tool for content creators, marketers, and anyone in need of visually appealing and customized graphics.

JOIN CANVA HERE

Dubsado:

Dubsado is a comprehensive business management software designed to streamline and automate various aspects of running a business, particularly for freelancers, entrepreneurs, and small business owners. It offers tools for managing client relationships, handling projects, invoicing, contracts, and more. Dubsado’s features allow users to create customizable workflows, send automated emails, generate branded documents, and track financials. By centralizing these tasks in one platform, Dubsado helps professionals save time, enhance client interactions, and maintain organized operations, ultimately contributing to improved efficiency and growth in their business endeavors.

JOIN DUBSADO HERE AND RECEIVE 20% OFF YOUR FIRST MONTH

Squarespace:

Squarespace is an all-in-one website-building platform that empowers individuals, businesses, and creatives to create professional and visually appealing websites without requiring extensive technical knowledge. Offering a user-friendly drag-and-drop interface, Squarespace provides a variety of customizable templates for websites, portfolios, online stores, and blogs. It also integrates tools for domain registration, e-commerce, analytics, and SEO optimization. With its seamless design and hosting capabilities, Squarespace is a popular choice for those seeking to establish a polished online presence without the complexities of coding or web development.

JOIN SQUARESPACE HERE

COURSES:

Kate Ahl’s Pinterest Marketing Blueprint course or her Pinterest Ads Society Membership. If you decide to invest in a Pinterst course, these are the top courses I would recommend.

Become a Booked Out Virtual Assistant: While this training is more geared towards general virtual assistants, the marketing tips outlined inside of it are phenomenal. Many Pinterest Virtual Assistants start out as general VAs, using the skills they already have, first and then move on to become Pinterest VAs once they have mastered their Pinterest skills.

WATCH THE FREE TRAINING HERE.

Conclusion

While there are many ways to begin working from home, becoming a Pinterest virtual assistant opens the doors to an exciting career with endless possibilities. By mastering the essential skills, honing your Pinterest strategy, and effectively marketing your services, you can build a thriving business in the ever-growing Pinterest ecosystem. Embrace this ultimate guide, take action, and unlock your potential as a Pinterest virtual assistant today.