Working at home for the past 15 years made me realize that Pinterest has been one of the best traffic source for all types of business. And still underestimated by many.
Pinterest is one of my best source of traffic and a lot of people are way too busy to even start their own Pinterest account.
And I mean a lot. That’s why tons of businesses are looking (or even those who are not looking for Pinterest Manager, may need one.
This guide will help you with:
- What is a Pinterest Manager?
- Pinterest 101
- How to become a Pinterest Manager?
- What does a Pinterest Manager do?
- How to get the best Pinterest Traffic?
- Best tips to get the best clients
- What are the best Pinterest tools?
- FAQ’s
In This Guide
What is a Pinterest manager?
A Pinterest manager is an online service provider who assists businesses in using Pinterest to market their content, products, and services.
They help clients in the service, ecommerce, and retail industries reach their digital marketing goals.
This is not as hard as most people may think. I’ve managed two Pinterest account before I focused on growing and managing my own.
Although this may be doable, It will need a thorough research and practice to make the most of this job.
How to become a Pinterest Manager?
To become a Pinterest Manager or Pinterest Virtual assistant. You may need to learn, research, practice, network and more. It may sound too complicated but with the right passion and focus. You can be one in no time.
Below are things you need to know to become a Pinterest manager
1.Learn Pinterest 101 and everything in between.
Pinterest has been known for the best visual search engine for a very long time. And of course giving out the free traffic if done right. Pinterest has also proven popular for marketing and selling in recent years. And this will continue to be the case for many years to come. Pinterest is one very effective way in getting free traffic for blogs, businesses, etc. With the right strategies this traffic will continue to grow for years ahead.
A. Setting up Pinterest Business Account
Setting up a client’s Pinterest account is the first step in managing it. Don’t worry, this is one of the easiest parts of Pinterest: opening a Pinterest business account, claiming a website, shop, and so on.
B. Pinterest SEO
Setting up your business Pinterest page to attract comments, shares, and followers from your ideal demographic is all about search engine optimization (SEO) for Pinterest.
For a variety of reasons, Pinterest can be an effective tool for promoting your brand. For starters, Pinterest receives a significant volume of internet traffic. … Finally, Pinterest is an excellent supplement to an SEO plan since it allows business owners to target products individually.
C. Creating Pinterest Pins
1. Select “Create Pin” from the dropdown menu by clicking the plus sign (+) at the top of your Pinterest profile. You can click twice if you have more than one pics to add for a specific link to schedule.
3.Upload an image (Pinterest pin) file from your computer. Make sure that your image is set for Pinterest standards, Plus Pins that can give you tons of traffic. You can always check how to make stunning pins to give you a more detailed information on how to make images for pins.
4.Add a destination link and alt text. Enter a destination link from which to save an image from that website. Alt text will help non readers know hat your image is about.
5.Title your pin. Try to get the attention of your readers with your title plus combine it with keywords. You can learn more of this strategy with my previous post on Pinterest pins.
5.Add a pin description, not just any description but with keywords that you can also find when searching on Pinterest.
D. Schedule Pins
The easiest approach to prepare long-term content for your social media content calendar, stay organized, and save time is to use a Pinterest planner.
Keep an eye on your Pinterest statistics to see what days and times are best for your business to post content. Then, to achieve high interaction, use a Pinterest scheduler to publish your Pins at those peak hours.
- How to schedule Pins Manually
Pinterest account to schedule pins. After that, go to the upper-right corner of your screen and click the Plus button. You may do this on your computer or, if you have one, on your iPhone. After selecting the Plus button, select “Create Pin.”
You’ll then need to submit the photograph you’d like to share. Remember to include the title, description, and URL of the content you’re sharing in the pin’s description. After that, you’ll need to click the pencil symbol and set a time for the pin to go out.
- How to schedule Pins using a tool
Tailwind’s remarkable insight into when to schedule pins, your peak performance hours, and which phrases in your Pinterest descriptions garner the most clicks is one of the program’s best features. I’ve experienced Tailwind for 5 years and I have no complaints about their service. Tailwind also has tribes which also an additional traffic aside from their regular scheduling program.
E. Pinterest Analytics
Pinterest Analytics can help you better understand your overall presence on the social media platform. It reveals the most popular paid and organically generated material on Pinterest. Analytics data can assist you in making better judgments and customizing your content.
- Why is learning Pinterest analytics very important?
Pinterest Analytics allows you to track follower growth, pin performance, and lead generation, as well as helping you meet your social media goals. These helpful insights can be utilized to better understand your target audience and create more effective content.
2. A Must Pinterest Portfolio
As a noob anyone who wanted to start working with Pinterest must have their own Pinterest account. Create one and do your best to let it grow the healthy way. Know the Pinterest rules on sharing content, TOS, Create boards about you do and create beautiful uniformed board covers.
3. Learn from your competitors.
It’s always a good idea to learn from the ones whose been around managing Pinterest for years,.
Know what your competitors are up to, Learn from them and not copying their exact ideas, and pricing. It’s a good idea to look at your competition before you start pricing.
Examine Pinterest managers of various levels of expertise and experience. This not only assists you in determining what to charge right now, but it also offers you an estimate of what you might anticipate to earn in the future.
It’s normally preferable to price in the middle, so don’t go for the cheapest or most expensive option. Instead, strive for a balance between the two. Don’t forget, though, to charge what you’re worth.
4. More research = More Ideas
You’ll need to know what you’re offering and how much you’ll charge before you start looking for clients.
When you’re promoting yourself as a Pinterest manager, clients want to know what they can expect from you.
While learning, apply what is presently doable in your own Pinterest account. Like advance scheduling. Sharing topics related to your niche, or clients niche.
Making awesome video pins and more. Research on what others do to speed up their jobs, get more clients, gain more experience and etc.
5. Start with your circle
Finding your first batch of clients can be easy if you will start within your own circle. Contacting your friends and relatives who has businesses. And you can offer your services for free or for a very affordable price. It’s important to plan out your pricing ahead of time, but you may need to make some adjustments after working with your first batch.
You’ve gained vital experience working with a real customer. This means you’ll have a greater grasp of your own skill set, as well as what you enjoy and don’t enjoy doing. You’ll also have a good idea of how long jobs will take, which can help you streamline your pricing.
6. Make a website to advertise your services
Now don’t get discouraged. as a beginner, there are many free sites nowadays that you can start with then you can moved to a paying site once you start earning.
The website serves as a showcase for your abilities and talents, as well as a tool for prospective and potential clients to learn more about what you can provide.
Just remember that the perfect timing for this is when you have already got clients from your family and friends. This will demonstrate to them that you are no longer a novice.
7. Start Promoting
Friends and family members should also be contacted. In fact, this is a fantastic technique to hone your pitching skills. You’ll probably discover that speaking with people you already know about your business gives you more confidence. The more you practice, the more you’ll gain confidence and skill. Promoting yourself may include:
- Social Media Promotion (Instagram, FB pages, Tiktok)
- Join groups and communities
- Word of mouth (more with the circle and social media friends)
- Email marketing
What does a Pinterest manager do?
A Pinterest manager is an online service provider who assists businesses in using Pinterest to market their content, products, and services. They help clients in the service, ecommerce, and retail industries achieve their digital marketing objectives.
1.Pinterest SEO
Pinterest SEO is improving your Pinterest profile and website to increase organic (and, if desired, sponsored) traffic from Pinterest. Pinterest Seo is not as hard as Google Seo. And with practice
2.Pinterest Marketing
Pinterest marketing is a set of strategies for using Pinterest into a larger social media marketing strategy for your company. One of the best courses I tried and that it helped my skyrocket my Pinterest traffic in just few months is Pinterest SEO Traffic Secrets by Anastasia Blogger.
3.Reading and learning Pinterest traffic
You should be able to recognized the best time to publish on Pinterest to get more traffic. This is one of the major reasons of being a Pinterest manager. It’s not just managing Pinterest accounts but giving those clients the Pinterest traffic they could get from this platform. Here’s how:
How to get the Pinterest traffic the best possible way.
I know that Pinterest traffic has been not the very best in the past year. But, Just lately I’ve realized that it is “still” possible to get the best free traffic fast for free through Pinterest. If you haven’t read my previous post on Pinterest traffic about getting a million views fast. Then you are missing out a lot.
1. Make your own Pinterest Pins
Yes. I can’t emphasize this more. It’s way better if Pinterest knows that you schedule fresh Pins not just pictures you got somewhere. It’s all about the pictures on Pinterest.
You will automatically get more clicks if you can develop better-looking photographs that stand out from your competitors’ images.
As a result, devote some time to developing one-of-a-kind photographs. I already mentioned how I made my own stunning Pinterest and turned it to a massive traffic. You can do it too. And it’s very beginner-friendly
2. Make Your Pin Descriptions SEO-friendly
Pinterest isn’t only a social network; it’s also a search engine, as I explained. On the network, your photographs are ranked. Great Pinterest photos will rank higher and you will receive more visitors if you get Pinterest SEO properly. As a result, make sure you conduct extensive keyword research utilizing keyword research tools and include the appropriate keywords in your pin description.
3. Publishing at the perfect time.
Publishing at the right time is important on Pinterest, just like it is on any other social media platform. You will get more clicks if you publish at a moment when more people are not only online but also ready to interact with your pins. Based on experience the best times are usually around 7pm till 12 am. But there are also good spikes coming through early morning hours.
4. Group boards are still effective
Pinterest Group boards are a popular way for people to drive traffic. Group boards are those where you can invite others to participate and contribute. Many influential people encourage others to join their boards and pins. Because board members will see your pins when you pin them, this can help generate traffic.
5. Use Pinterest Ads
You should utilize advertisements if you want to mix organic and scalable results quickly. Ads will assist you in getting your photographs in front of the relevant audience as quickly as possible. Make sure you match your advertisements with a monetization strategy to obtain the maximum return on your investment. This could be in the form of product sales or consultation.
6. Develop your fan base
Some people says that followers doesn’t matter. This is wrong. It matters very much. The quantity of followers you have will be associated with the amount of organic traffic you generate from Pinterest.
Your pins will get more impressions and clicks as soon as you pin them if you have more followers.
Impressions may not matters the most, but it is also can increase your followers and a good thing to show your clients.
You can rely entirely on Pinterest SEO for traffic, but for the best results, you should also use Pinterest’s social features. So, increase your pinning frequency, promote your account, and use numerous other ways to increase your following.
7. Now is the time to boost your Pinterest traffic
Pinterest should be a component of your strategy. If you want to increase organic traffic while also getting more leads and revenues. As a result, make sure you set up plenty of time for it.
How To Get Potential Clients?
Getting more clients on Pinterest is more science than luck, believe it or not. To advertise yourself more and address gaps in your sales pipeline, all you have to do is start following a few basic guidelines. Once you’ve done the legwork, you’ll see an increase in revenue in no time.
Tips To Gain More Clients
1. Necessary Plugins to Your Website
One of the quickest and easiest ways to increase traffic to your Pinterest page is to use plug-ins.
As you can see even my own blog has plugins. People love to share and saves and when you have social media plugins, it’s so convenient. You don’t need to copy the url and share (that’s me by the way not so long ago lol!)
2. Use the power of social media
Almost everybody on this planet has one social media account. it could be Facebook, Tiktok, IG etc. Most social media users use Facebook and Instagram on a daily basis, platforms like Pinterest are utilized occasionally or when needed . This is why it’s critical to create a connection from your other social media accounts to your Pinterest profile.
3. Ride the trend
FYI this is something that you have to be smart of.
Taking advantage of the trend can be a super hit or a super miss. It doesn’t mean that you have to follow one trending topic just because it it trending.
You have to know or just be aware if something trending is something that you can take advantage of a good example maybe sharing a hot trending movie poster and changing the caption.
There are so much more examples on this on the internet. Just make sure that the topic you share is not sensitive or political. Stay wholesome.
4. Collaboration
You probably heard of this many times. But this is something that you can do to get more clients. Collaboration is when you talk to influencers, bloggers to either write about you, mention you through their blog posts or social media posts But of course you have to remember that you have to do something to return the favor. For example, you can try to create them a Pinterest account that is Pinterest SEO optimized and get them extra traffic for a whole month free.
5. Take advantage of your own Pinterest account.
Since you are a Pinterest Manager yourself. Why not take advantage of growing your Pinterest account The timing of your Pinterest posts is critical to your success. Between 7 p.m. and 11 p.m. is the best time to post something on Pinterest, with Saturday being the best day based on almost all surveys and Pinterest managers.
6. Get Started With Hashtags
If you haven’t done so previously, hashtags are a great strategy to increase traffic to your Pinterest page. Whether it’s directly on Pinterest or through one of your supporting social media networks, this can significantly increase the visibility of your page.
8. Promote Your Business On Other Platforms
Consumers are 58%more likely to engage with a brand on Instagram than on any other medium, according to a Forrester survey. And, because your Pinterest items are likely to have a high aesthetic value, this can be a terrific route to take. ]
But knowing that Tiktok has been stable with traffic as well. Tiktok accounts can also be a good way to add more traffic. Just make sure to do your homework about Tiktok.
What Are The Best Pinterest Manager Tools
1.Tailwind
Tailwind is a full-featured Pinterest management application with some interesting metrics. You may examine your competition, observe trending pints, top repinners, and your most influential followers in addition to scheduling and normal information.
2. Canva
Canva, I can’t live without Canva, one of our favorite image editing tools of all sizes, has a ready-made Pinterest template with a variety of initial themes. The image has a 2:3 aspect ratio, which is ideal for Pinning.
3. Stencil
Stencil is a full-featured graphic design program that isn’t any more difficult to use than actual stencils. There are a plethora of Google and other fonts to choose from, making basic graphic design a breeze. Users of Stencil also get access to a library of millions of stock pictures, icons, and graphics.
4. Vista Create
Vista Create enables you to include video and various special effects into your work. This is essentially a full-featured graphic design program. If your firm deals with print media or direct mail marketing, they can even assist you with designing cards and other printed materials. It even has video editing features, making it a multipurpose software.
5. TastyPins
Tasty Pins can easily make all your Pinterest pins SEO-Optimized. The benefit of Tasty Pins is that you can create an Alt-Text version for search engines as well as a Pinterest description for each pin you publish.
Your pin photos will be optimized for both search and Pinterest as a result of this.
Which is very very useful because you are actually helping Pinterest find your Pins easily and fast putting them in front of those who are searching for that niche.
6. ViralTag
ViralTag allows you to choose from a pre-selected set of photographs or upload your own, which you can then schedule on Pinterest, Twitter, Facebook, and other social media sites
7. ViralWoot
ViralWoot has a number of useful Pinterest features, like bookmarklet scheduling, following building tools, pin alerts, and even advertising
8. Pablo
Just like Canva Pablo also has a picture creation too that you can use which is very beginner friendly. You can do it fast and super easy. Aside from their awesome features. You can easily put water mark on your images with your own logo.
9. Loop88
This Pinterest tool connects advertisers and companies with Pinterest influencers—those with large followings and engaged audiences—who want to spread their message. When an influencer shares your Pin with their audience, you’ll get more visibility, repins, and followers.
10.Pinstamatic
You can make a smart-looking pin out of anything with Pinstamatic, including a website, some text, a Spotify song, a Twitter profile, a map location, and more. Pinstamatic creates the image for you automatically, and then you may post it right away on Pinterest.
Frequently Asked Questions
How do I become a Pinterest manager?
To become a Pinterest manager, you should know everything you need to know about Pinterest. You should have the knowledge to run the platform, the tools that can be helpful for you and of course you should be able to deliver what your clients are looking for.
How much does the Pinterest manager make?
Beginners can expect to earn $15 to $20 per hour, but Pinterest Managers can expect to earn $75 to $100 per hour. The pay for a Pinterest Manager varies.
How long does it take to become a Pinterest manager?
Much of it is determined by how much time you are willing to devote to learning as well as your present skill and knowledge level. Although it can take 6-12 months to produce a full-time income as a Pinterest manager, many people get their first customer within 30 days of starting.
Final Thoughts :
To become a Pinterest manager is really a profitable job. Many are astonished at how much this job pays. Like any other job one should be knowledgeable about what you want to pursue.
It requires patience, hard work and dedication to name a few.
So if you really want to do this kind of job learn everything you need to know because its a very competitive industry which many would like to be a part of.
